The online symposium at FHNW Academy of Art and Design is intended for students
and researchers from the areas of design history and practice, alumni, and other
interested parties. It uses Hofmann’s graphic and pedagogical work as a starting point
for a series of online lectures on tendencies in graphic design and typography
during Hofmann’s period of influence. The lectures serve to embed his contribution in
a historical and international context and focus on current approaches in design history
that do not view actors, practices, teaching philosophies, ideas, and formal
principles of design in isolation, but as part of transnational networks.
In this sense, the symposium brings together design historians and designers with
different research foci, whose lectures open the “field of vision” beyond Swiss graphic
design. Topics include professional collaborations, exchange, and migration in
practice and teaching, and parallels to Hofmann’s work with regard to formal principles or ideas.
October 30, 2020
10:30 a.m. – 5:00 p.m.
FHNW Academy of Art and Design
Due to the Covid-19 situation, the event was held online and made available as live-stream.
A video documentation of the symposium can be found here.
October 30, 2020
All times CET
Welcome by Dr. Claudia Perren and Prof. Michael Renner
Catherine de Smet
How to go down in history: the case of Gérard Ifert’s papers
Hands, eyes and ears. Humanism in graphic design in the 1950s and 1960s
Speaking Italian with a Swiss-German accent: Walter Ballmer and Swiss Graphic Design in Milan
Spreading Swiss Graphic Design in Paris: the case of the Studio Hollenstein
Michael J. Golec
Finding design competency in the Hofmann Era
Alison and Robert Probst
A love affair in Basel with consequences for America
Catherine de Smet, Professor, University of Paris 8-Vincennes-Saint-Denis
David Crowley, National College of Art and Design Dublin
Chiara Barbieri, Researcher, ECAL University of Art and Design Lausanne
Constance Delamadeleine, PhD candidate, Zurich University of the Arts, University of Lausanne and HEAD-Genève
Michael J. Golec, Associate Professor of Art and Design History, School of the Art Institute of Chicago
Alison Probst, Faculty Saint Ursula Academy, Cincinnati
Robert Probst, Professor & Dean Emeritus, University of Cincinnati
Moderators: Marion Fink, Michael Renner