Much of the impetus for Armin Hofmann's teaching (1947–1986) was to draw attention to the influence of visual communication on the perception of our world and its significance for an enlightened society. According to his credo, all forms of visual communication must include an element of social responsibility as a ”pedagogical dimension”. The exhibition – using his tenet as the title – is dedicated to Hofmann's pedagogy and sheds light on the fundamental, research-oriented attitude inherent in his teaching. On display are works by students of Hofmann’s courses at the former Kunstgewerbeschule Basel and abroad: profound investigations of form, colour, lettering, composition, and visual signs. By using his educational theories as well as incorporating the impressions of former students, the exhibition illustrates Hofmann's educational principles, which constituted an internationally received contribution to graphic design education.